Chaunda 'Loc*Star' King is a veteran stylist and the owner of Naturals Salon & Spa located in historic Jackson Ward (in Richmond, VA). I had the pleasure to interview the Loc*Star to learn more about her story.
Q: How long have you been in the beauty industry?
A: I have been in the beauty industry for about nineteen years.
Q: How did you get the nickname 'Loc*Star'?
A: It's funny you should ask. One day I was really feeling myself and I posted it on FaceBook and it stuck. Now, everyone calls me 'Loc*Star' instead of Chaunda. I love it!
Q: Did you start off in the beauty industry? If not, in which industry did you begin?
A: I did not start in the beauty industry. As a little girl I used to take out my cousins' hair and redo it. I got into a lot of trouble, but I loved doing it. I was pregnant as a teen. While I was pregnant, I had no income. So, I learned how to braid hair by watching someone braid my hair. I practiced on myself and my friends. I began to market myself, and the next thing you know I had people in my kitchen and living room waiting for an appointment.
I thought I wanted to work a 9 - 5 for a living so, I went to college for law - go figure. My income while in school came from doing hair in a salon part time. Can you believe I still did not think this was my destiny? I also worked in the health-care field. During this time, I did not like working for someone or a company that just gave you a paycheck. There was no gratification for me. So instead of going to a job that I did not LOVE, I decided to do what I love and love what I do. I started out in a barbershop part time, and I loved it. I set my own hours and I was in charge of my destiny. When I started at the barbershop I informed the owner that I was there to gain knowledge and experience and that his shop was just a stepping stone. He was impressed (I think). Well, two years later I left the barbershop to open my own salon.
Q: Why hair?
A: My kids always tell me when I talk to someone I always look at their hair (laughing). I try to look into their eyes, but I want to see what they're working with on top. I love hair and everything about it. I really like tightly coiled hair. I love the way that I can have a vision and transform someone's hair to look like that vision. If I see a painting with circles, I can go into the salon the next day and put circles in my client's hair. I love the expressions on my clients' faces once I hand them the mirror. My assistant said she wants to take a picture of my clients' faces when I hand them the mirror. That is priceless!
Q: What do you think your clients are saying about you?
A: That's a hard one...I think, no, I hope they are saying that I am a Rock Star Stylist and that they keep coming back to me because healthy hair comes first and no one else in Richmond, VA can touch my loc styles.
Q: What is your philosophy when it comes to hair?
A: All hair is good hair as long as it is healthy.
Q: If you could describe your work in one word, what would it be?
Q: What would you like the world to know about your salon?
A: I want the world to know that I strive for perfection in and out of my salon. At Naturals, we go the extra mile to make your salon experience a great one.